Who: Routine Baseball | Franklin, WI
Background: Routine Baseball is a baseball-focused, lifestyle apparel brand, founded by people who have a passion for the game and wanted a high-quality brand that accurately represented the culture. Routine provides baseball gear for players to rep off the field, as well as clothing and accessories for the average, baseball-loving guy and gal.
Product: Routine Baseball has been working with Ways & Means for over three years, mainly focusing on their custom woven label and woven patch needs. Most recently however, we have produced a series of metal pendants that fit perfectly with the baseball lifestyle culture of the company. Using thick, 3mm antique silver metal, three different designs were etched into the pendants. One particularly unique design was a “friendship” style necklace that came split in two with separate matching ball chains.
Verdict: Custom metal items provide a unique branding opportunity for clients looking to standout from the crowd. Add custom packaging, like Routine Baseball, and you have a complete package that can be sold at retail shops everywhere.
